Hi Reader

Dad Joke: Why don’t chiros make good secret agents? Because they always crack under pressure. 🕵️‍♂️💥

Song of the Week: George Ezra - Shotgun​

I heard something wild this week.

It was a demo of an AI answering service for a chiropractic practice…and it was good. Like scary good. As with most of these advancements, once you knew it was AI you could start picking out the inconsistencies. The voice was monotone, the answers were generic…but hey it did the job and if I didn’t know any better, I would have been 100% fooled into thinking I was booking my appointment with an employee of that clinic.

This is the future, like it or not…its coming

BUT…

My feeling is that the more we interact with the cold computation of AI in our lives, the more the personal human connection becomes desired. Especially when you are in a situation of pain, illness or disease…that’s when you want the comfort of your fellow human…you want someone you can trust.

A large part of my day in paediatric practice is bonding with new parents. Listening intently, sharing a smile and finding ways to make a heavy situation lighter. Yes, the adjusting is important and yes, the homework and care plan are integral to the success of the care…but you want to know what sits on top of that pile?…Trust.

According to the psychologists, trust is built off the back of the parent or patient’s beliefs about your motivation and intention rather than concrete outcomes of treatment. That stunned me when I first read it. It almost didn’t make sense…and then I thought about it more. Who do you turn to when the chips are down…someone who you know has your best interests at heart. The more trust there is, the more parents are willing to follow your advice and the more solid the outcomes become.

Being able to deliver content (what is happening) and context (the fact you care about the outcomes) is the magic sauce that lets parents know that you know what you’re doing, and you care about what happens.

It all comes down to this…

A new mom came into the practice a few months ago and the first words out of her mouth were “I don’t know why I am here, I’m not sure what you would be able to do about reflux”. It was an odd introduction. But it was followed by “but my friend came here with her baby, and she said I should come because she trusts you”.

That one sentence was worth more than all the research, all the facts and figures you could care to list. The fact is that someone she trusts, trusts me and that is good enough for her, even when she doesn’t understand how I could possibly help.

“No one cares how much you know until they know how much you care” – President Theodore Roosevelt.

Chat soon

Mike

Here's a list dates for my upcoming trainings:

• 26 & 27 April 2025 - Management of the Neonate, Chester, UK (2 spaces left)
• 7 & 8 June 2025 - Common Infant Conditions, Chester, UK
• 6 & 7 Sept 2025 - Paeds in Motion Part 1 (The Young Child) Wales, UK (bookings with michellebushell3@hotmail.co.uk for Wales.

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info@connectedpaediatrics.com
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Connected Paediatrics – Dr Mike Marinus is a registered paediatric chiropractor treating babies and children and helping chiropractors learn effective paediatric techniques that they can use in their practice

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